Labels. They have more function that they get credit for. Like how we think we can choose to ignore the effects on the dictating they do in our lives and just claim it is just a label but it is not so. We do not choose the label. We are labeled. (Well, most of us.)The point is not about the label but who labels. The labeler decides the good or bad of that label. The powerful label the less.
I think I should read up on Labeling Theory by Howard Becker and probably Marx. This is like a 5 minute non-thinking post.